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From Koen De Vos (from 17/11/2008 @ 13:09:30, in Catalogue marketing, read 63 times)


FNAC opens a new shop in Bruges. I think I will convince my wife to do some city tripping in Bruges this winter: a brisk walk through the old town, a pancake with hot chocolate and than three hours of boundless consumption in the newest FNAC in town.

And don’t fool yourself. You might set off with an efficient plan to buy exactly what you need in the shortest time possible, but you will get lost. All those wonderful books, DVD’s and reflex camera’s, you can’t leave them untouched, can you?

Check out the new FNAC Bruges catalogue.

Dutch version

French version

Tempting, isn't it? Made by the girls and boys of LUON who also enjoyed a grand opening party. ...

Read more >

 
From Koen De Vos (from 17/11/2008 @ 12:30:26, in Alternative advertising media, read 58 times)



Great idea of the Berlin Zoo-Aquarium. Beyond the classical billboard around the pitch. This opens new possibilities for sports events. They could sell all kind of in-the-game advertising space: the nets of a soccer goal, the grass besides the soccer pitch, the bottom of a swimming pool, ...
 
From Onno Hesselink (from 15/11/2008 @ 17:41:47, in Inspiration from the world of advertising, read 62 times)


Ik woon in Laken. Het is er fijn wonen; lekker met de fiets naar de stad en 's zomers heb je er zelfs een echt strand. In Laken wonen erg veel Marokanen; ze baten er kruidenierszaken uit en avondwinkels. De bakker z’n brood is er niet te vreten, maar de frieten zijn er super. In de zomer is het lekker rustig in Laken; de meeste inwoners nemen er 2 maanden vakantie om hun familie te gaan bezoeken in Marokko. Dan hoef je nooit te zoeken naar parkeerplaats.

Momenteel loopt er in Laken een affichecampagne voor le “Maroc”. Over hoe mooi het er is en hoe fijn je er op vakantie kunt.
 
From Onno Hesselink (from 11/11/2008 @ 20:50:42, in Graphics, read 101 times)
Mayer Hawthorne is Stones Throw's newest artist. His debut track “Just Ain't Gonna Work Out” premiered on Giles Peterson's Best of 2008 (BBC Radio 1) a few weeks back.

“Just Ain't Gonna Work Out” b/w “When I Said Goodbye” – is out now on a too-cool-to-be-true heart shaped 45 in a limited edition of 1000 copies. Tell me: who needs mp3's?

By the way; does anyone remember the shaped discs that French pop rockers "Telephone" put out in the seventies?

 
From Serge Van de Zande (from 10/11/2008 @ 22:27:54, in Marketing tools & technology, read 104 times)
Tabbloid is an HP project that turns your favorite feeds into a personal magazine. All you need to do is list one or more feeds, set up a delivery time and you will get a nicely formatted PDF by email.

Below is the header of my personal magazine issue #1:
 
From Onno Hesselink (from 08/11/2008 @ 09:54:01, in Product Design, read 138 times)


Yesterday, mr. postman brought me this. Respect to the creator of this iconic piece of design. Does anyone remember the name of these?
 
From Onno Hesselink (from 06/11/2008 @ 09:36:33, in Copywriting, read 118 times)


Some truly great copywriting, right in front of our door.
 
From Glenn Van Hoof (from 05/11/2008 @ 10:44:42, in Brands, read 189 times)

You can determine for yourself if this statement makes sense from a political point of view or not. Truth be told, Obama proved to be an expert in (personal) branding by ensuring the American people associated "change" to his name.

Next to introducing never before seen marketing tactics to the race for Office, he also kept to the marketing basics: clear-cut and consistent communication. Delivering a positive, univocal and therefore highly effective brand message throughout the campaign.

Obama for change

 

In contrast, McCain never had the advantage of such a valuable brand association. He did try to rally the crowds to fight for his cause by presenting himself as a combat veteran. Next to the negative connotation, the message never seem to come across too clearly...

 

McCain: "Fight with me"

 

 

 

Now let's see if Obama can live up to his (brand) promise...


 
From Onno Hesselink (from 04/11/2008 @ 21:04:09, in Graphics, read 94 times)


Some logos I'm currently working on. Oltemontano is a local Brass band , while Katroll is a music management company run by friend Katrien.
First release on her new "firme de disque" label will be a 10Y anniversary CD by Vive La Fete.

Looks familiar? Drop me a line to tell me where I got the inspiration and receive a free CD as soon as it comes out. Be fast; first come, first served.
...

Read more >

 
From Serge Van de Zande (from 03/11/2008 @ 22:51:41, in When it's time to sit down, read 108 times)
Hilarious fragment from NBC's Saturday NightLive where John McCain and Palin imitator, Tina Fey, try to raise funds. Good tv.

 
From Koen De Vos (from 03/11/2008 @ 16:54:21, in LUON campaigns, read 104 times)
LUON wins four silver awards at the W³ Awards. These awards honor creative excellence on the web and are sanctioned and judged by the International Academy of the Visual Arts. The 2008 W3 awards received over 3000 entries from top agencies and companies worldwide.

The silver award winners are:

Unilever SOLO newsletters ( category: Food and Beverage - medium: Newsletter)




SONY ERICSSON Snowglobe game (category: Telecommunications - medium: game or application)




LUON End of Year self promotion (category: Self Promotion - medium: game or application)





ELLO Mobile animation video (category: animation - medium: web video)





Check out http://www.w3award.com
 
From Onno Hesselink (from 02/11/2008 @ 20:30:08, in Customer marketing, read 129 times)


Half Vlaanderen heeft “Loft” al gezien, nu ik nog. Zondagmiddag; ideaal om een flimpje mee te pikken. Helaas vertonen ze de film enkel in een popcorn tent; geef mij maar een elitaire arthouse cinema, maar soit. Here we go.

Voor de film natuurlijk eerst een blokje advertising; zo hoort dat. Nu denk ik niet dat Loft meteen een franstalig publiek aantrekt; ik hoorde althans alleen maar Vlaams om me heen. En toch is 70% van wat ik te zien krijg franstalige reclame. Vreemd is dat. Nu is de helft van advertising centen zowiso weggegooid geld; je weet van toevoren echter nooit welke helft. Het geld dat is neergeteld om deze franstalige spots aan een 100% nederlandstalig publiek te tonen, is alvast 100% weggesmeten geld. Als ik "den adverteerdeer" was, zou ik not amused zijn. Maar ik ben gelukkig geen adverteerder.
...

Read more >

 
From Onno Hesselink (from 01/11/2008 @ 18:17:52, in Brands, read 136 times)


Looking kinda familiar...
 
From Onno Hesselink (from 30/10/2008 @ 14:27:49, in Inspiration from the world of advertising, read 135 times)


Leuke titel, stock fototje erbij. Hup. We've got an ad!
 
From Serge Van de Zande (from 28/10/2008 @ 18:56:01, in Inspiration from the world of advertising, read 109 times)
Bendy-buses with the slogan "There's probably no God. Now stop worrying and enjoy your life." could soon be running on the streets of London.

Read more on news.bbc.co.uk







Thanks for the input, Sanjay.
 
From Serge Van de Zande (from 27/10/2008 @ 09:05:06, in Viral campaigns & games, read 209 times)
AC/DC may not be leading the digital music revolution, but this Microsoft Excel spreadsheet video is great.



The video is the work of Sony BMG in London. The idea behind it is that a lot of people have restrictive internet and security policies at work.  So, they simply subvert the corporate firewalls by including AC/DC's music in an Excel spreadsheet, because that's allowed through every corporate firewall there is.

If you want, you can download the spreadsheet at the AC/DC rocks web site.
For the Mac user: you will have to do with the YouTube impression
 
From Onno Hesselink (from 26/10/2008 @ 21:33:57, in Thoughts, read 122 times)


Alles netjes geregeld...
 
Our friends from Sony Ericsson just released the new C905 Cyber-shot commercial.

The handset maker commissioned professional photographer Matt Stuart to take photos using the 8.1 megapixel camera phone. A number of enormous photos are placed in unusual locations, to show “how anyone can experiment and be more spontaneous when taking and exhibiting their photos with this high quality camera phone”…

If you want to know about the commercial, here’s a link to the official release. Otherwise, enjoy the video.

 
From Serge Van de Zande (from 19/10/2008 @ 11:00:47, in Customer marketing, read 613 times)


Imagine finding a phone that belongs to somebody else; filled with personal text messages, contacts, diary entries, photos, voice mails and private video clips. Would you look through it?

This question is the starting point for the new Nokia campaign "Somebody else's phone". Inspired by the evolved role mobile phones play in people's lives, the audience is invited to explore the lives of 3 characters - Anna, Jade and Luca – in intimate detail, in real time, through their Nokia 7610 handsets....

Read more >

 
From Serge Van de Zande (from 18/10/2008 @ 12:20:50, in Blog & social networks, read 134 times)
 

LinkLog
 
05/07/2007 - Create a better future for the children of Cambodia - Cambodja.org
18/02/2006 - Make a contribution to a better world. Let your heart speak - Ello Mobile
11/01/2006 - A place to see and share insight into interactive marketing - EmailGarage blog
11/01/2006 - Pure marketing. Absolute sales. - LUON
09/01/2006 - Compenseer de CO² emissies van je vliegreis - GreenSeat

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