Taste Lipton’s brand new pyramid teabags and immerse yourself in an unequalled tea experience. That’s what the brand new Lipton activation campaign in the Netherlands is all about. We helped them launch and support the campaign. As this happens to be just our, erm… cuppa tea.
The principle of Lipton’s campaign is simple: every Dutch tea drinker can trade in any pack of non-Lipton tea for two packs of Lipton Pyramids. Lipton promo teams go from door to door to make the swap. Even the people who don’t get a visit can go to their nearest shopping center to trade in their “old” packs.
Phase 1 of the campaign is online now. But this is just the launch; we have lots more in the bag.So stay tuned.
Most of the time, Facebook fan and brand pages all look pretty much like the same profile pages. Also due to technical limitations and changes during FB updates.
Recently, brands like Gap haven been creating nicely designed Facebook pages and applications again, reflecting the brand and creating a much better link with the rest of their online presence.
Now, our colleagues from Resource Interactive, take it one step further. They present an almost full website experience within Facebook. Gone are the traditional tabs and FB clutter. Great work, showing the possibilties for companies to extend there presence on the social network without compromising or limiting their visual brand. And in the meantime creating a great customer experience within an active community. Check it out.
Update:www.youbridge.org is live and ready to accept all donations! You could register for the YouBridge newsletter for starters. YouBridge offers €1 as a contribution for every opt-in.
The world is getting smaller by the minute. You can easily order sneakers in the States and brag about them to Asian friends through internet. Still, there’s a considerable gap between virtualized and non-virtualized people. And among the latter, those who would benefit from this exchange of information are innumerable. For starters, there are countless underprivileged students on the other side of the world. Enter YouBridge....
Design a postcard that reflects the idea of an architect and incite curiosity about a project. That was the challenge for this year’s New Year’s card for our client Eurostation & Euro Immo Star.
Now what‘s the idea? Well, this year there’s something in the pipeline for the station environment of Brussels South. The renowned architect Jean Nouvel conceptualized a design that will give the railway station the international allure it deserves.
The New Year’s card we developed visualizes the architect’s view on the environment. Building this kind of pop-up card with just paper was a hell of a challenge. Imagine how tricky it would be be for engineers to do the same with concrete. ...
I feel so empty without you. Useless. Obsolete. I desperately need the warmth of an experienced CSS/HTML Web Developer again. The two of us, we’ll make magic. So if you’re a HTML wizard or sorceress, a creative CSS virtuoso and a passionate Photoshop lover, don’t keep me waiting any longer. Baby, get your butt over here and we’ll put the blast back into Fireworks.
Are you our CSS/HTML Web Developer in shining armour? > Check the full job opening here
To win the attention of the editor in chief of fashion magazines, our Belgian colleagues at MortierBrigade developed this nice PR action for Levi's: to promote their collection to fashion editors they sent out a very original lookbook.
The idea is a pop-up closet that builds up and contains some collection's items. Smart and surprising.
In januari 2010 verlaat Luc Robijns (1962) het customer marketingbureau LUON dat hij samen met Onno Hesselink in april 1993 oprichtte. Dat jaar zag Robijns op de grens van de vakgebieden sales en marketing een gat in de markt van de bureaus. In zijn vroegere carrière als sales manager had hij ondervonden dat verkopers en marketers niet altijd dezelfde taal spreken. Vooral als het om de meetbaarheid van resultaten gaat. LUON zou als bureau campagnes afleveren met meetbare resultaten die door bedrijven makkelijker kunnen geconverteerd worden naar verkopen.
En dat is waar het bureau anno 2010 nog steeds op focust: return on marketing investment leveren. Van oorsprong een direct marketingbureau evolueerde LUON mede onder impuls van Robijns naar een customer marketingbureau met 60 interactive marketingspecialisten. ...
Phew, can you believe it: we’re almost two weeks into 2010. You’ve probably torn the first batch of pages from that brand new block calendar on your wall. Still, we would like to wish you the best of health and a successful performance in the coming year. May all your buzzing plans and burning ambitions come true.
We at LUON will continue putting our best foot forward on the worldwide stage of customer marketing. Missed out on our end of year campaign? Check it out here or on YouTube.
EDUCAM, the knowledge and training centre for the automotive and related sectors, has thoroughly transformed its website. The result? www.educam.be, an Ektron-based website developed, designed and delivered by the LUON crew.
As a visitor you find yourself in the driver's seat, fully in control, achieving your goal fast. The big improvements - in comparison with the former site - are a clearer overview, enhanced user friendliness and top speed functionality for information searchers. At a single glance, you'll find your way around the wide array of training formats, services and certifications offered by EDUCAM. What makes the site so easy to use is a simple search tool and a one-page overview per sector. The professional mechanic and/or HR manager needs just one click to see what's relevant for his company and his sector. And what’s more: everything is coated with a layer of slick graphics, supporting the new Educam visual identity.
Want a taste? Head over to www.educam.be and let the race begin!
Heading for the Marketing Renaissance congress in Ghent tomorrow and Saturday? Don’t forget to bring along your protection goggles in case you bump into our stand. Bénédicte and Kenny will be more than happy to reveal you everything there is to know about our Customer Chemistry.
Christmas is all about traditions, right? Family reunions, pimped up pine trees and Wham’s “Last Christmas” anywhere you turn that blasted radio dial. Love ‘em or hate ‘em, we at LUON like to preserve the best of those traditions. Like designing the Fnac Christmas Catalogue, for instance. Yet, this year it turned out far from traditional.
Whether you’re looking for the latest dvd releases, the newest laptops or heart melting gift boxes – there’s something for everyone in this stylish catalogue. Four untraditional Santas present their personal top selection from all the good stuff that Fnac has in store for you. Feel that Christmas shopping spirit creeping in?
We wrapped a brand new car for Ello Mobile. The IQ is offered to Ello by Toyota & Excelease. Beautiful thing, isn't it?
The design gives a preview of the new Ello visual identity (I spare you the post-rationalisation about openess and friendliness). The new Ello site, using the same look & feel, is under development and will go live beginning of next year.
06/02/2010 - Follow us on Twitter - twitter.com/LUON 06/02/2010 - Check out LUON job openings - LUONjobs 18/02/2006 - Make a contribution to a better world. Let your heart speak - Ello Mobile 11/01/2006 - Pure marketing. Absolute sales. - LUON 11/01/2006 - A place to see and share insight into interactive marketing - EmailGarage blog
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