QR codes have been big in Japan for ages. You can find them practically everywhere: in magazines, on packaging materials, billboards, movie posters, etc... There is even a blog consisting entirely out of QR code messages.

Even though there is a European equivalent - the ShotCode - mobile barcoding haven't seen much action in Europe. Which is too bad.

But do check out this online store where you can order a t-shirt with a print of your very own personalized ShotCode. I can imagine this might account for some awkward situations where guys suddenly start pointing there mobiles towards the chest area of unwary female shirt wearers.

More info & examples of mobile barcoding via:

The Next Web

iMedia Connection

Dat ze bij Heineken meesters zijn in de marketingkunst is een evidentie. Hoe krijg je anders de helft van de wereld ertoe om dergelijk brouwsel op consistente wijze achterover te slaan?

Hun nieuwste exploot: de TROM-pet

Hup, Holland, hup!

Via
DeMorgen.be

Of the 23160 Facebook applications available today, some 41% are fun-based

The new Nike soccer movie does it again. Oh yes, it's full of great payers but they are not the main thing here. The story is simple and archetipical: a young unknown player is first being scouted by Arsène Wenger, than he moves up to a big team. He sits on the bench but not for long. He substitutes a teammate and than it's all glory for him.

Absolutely wonderful is the movie's viewpoint. You see everything through the eyes of the player, as though they put the camera in his eyes. So it gets very emotional and real.

New Nokia campaign to promote Ngage game console. Appealing movie - you want to know how it ends - in which humans form a human chain. A fun Tetris game with real humans completes the movie. Movie and game are well integrated. Downloaded more than 300 000 times. You can also watch the behind the scenes of the movie.

He he. EIndelijk op DVD: alle afleveringen van de legendarische show Barend is weer bezig! 3 vette DVD's vol.

Inclusief een aantal andere spraakmakende shows plus bonusmateriaal Daverende serie shows rond Barend Servet, plus Waar heb dat nou voor nodig, De ondergang van de Onan en Echo's uit het Alpendal, met o.a. Sjef van Oekel, Gerrit Dekzeil, de dames RiMiCo en Fred Hache.

En niet minder legendarisch: "Op zoek naar Yolanda".
Alle afleveringen van deze jeugdserie op 2-dvd inclusief het fameuze toneelstuk Going to the dogs en twee single plays
In deze 6-delige serie raakt een jongeman in allerlei komische situaties verzeild tijdens zijn zoektocht naar het meisje waarvan hij op een station een glimp opving.

Vlug! Ze moesten al in uw DVD speler zitten. Potdomme!
Waar heb dat nou voor nodig!

This video (from 2006) is made by FCCFU, in protest of the strict regulations by the FCC (the American Federal Communications Commission). I never saw it before. It's great.


(Via Osocio)

Some interesting facts & figures for all those working on the baby brands

Word of mouth is as important—possibly even more important—to mothers as it is to consumers overall. Recent studies show:
- 64% of moms asked other mothers for advice before they purchased a new product
- 63% of mothers surveyed considered other moms the most credible experts when they had questions



Pregnant women and new moms also use WOM more than women in general or consumers as a whole, according to a 2008 study:...

Read more >

You take a couple of Mentos mints. You put them all into a bottle of soda. What do you get? Exactly, a shiny Mentos fountain.

Today, 1.500 students from Leuven in collaboration with the guys from EepyBird.com and Mentos are going to break the world record Mentos fountains. You can check it out today at 14u30 at Ladeuzeplein in Leuven. I suggest you bring a soda safe jacket or at least an umbrella.

The videos of such fountains already are a hit on YouTube for quite a while now. But you can expect to see pics and vids of the record attempt all over YouTube and Flickr in the upcoming days.

Watch the previous world record here.

Update: The new Guinness world record is now set to 1.360 Mentos fountains. Check out the first vids here

Daarnet Tim van Hamel met wat noise kunstjes op Art Brussels. Goed begin, vervolgens de broek uit en dan een berg lawaai. L-o-a-d-s of noise. Broer Mauro zou het feller aanpakken, but still: I liked it.

Veel art fags daar op de Heizel overigens; ik was al bijna vergeten hoe pedant die kunnen zijn. Mooi werk gezien van Koen Van den broek. One to watch.

Verdorie; had ik net zo'n zin in!

A very nice street campaign for the launch of the new Klara culture website. The experiment supports the campaign message "Check Klara.be before walking past a master piece of art". A well produced PR film too.

Campaign developed by Famous

There's no such thing as a free lunch. En zeker niet als het over je GSM rekening gaat. Gratis belminuten, SMSen en weet-ik-wat-allemaal; ze lijken gratis, maar ze zijn het natuurlijk niet.

Bij Ello Mobile doen ze niet aan vage promoties. Logisch: ze geven immers geven alle winst weg aan het goede doel. Hoe meer ze weggeven aan dure marketing acties, hoe minder er overblijft voor de sociale projecten.
...

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The IAB has released the "User-Generated Content and Social Media Advertising Overview"

Its purpose is to outline how UGC and social media has changed the digital consumer and advertiser experience. The report defines UGC and social media and offers case studies of successful implementations.

You can download the document on the IAB website.

Gisteren op uitnodiging van Hugo naar "Envision" - een congres van papier leverancier Papyrus - geweest.

Leuk programma en een prachtige locatie: het Flagey gebouw in Brussel. Wat wil je nog meer.
Een congres over duurzaam drukken: "Envision a durable future for print! " voor een zaal vol drukkers en een handjevol ontwerpers.
...

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Craig Robinson imagines what would have happened to his life if...
Beautiful work, just as the rest of the material on the Flip Flop Flyin' site

Recently, more and more Twitter users are complaining that they are being spammed by irrelevant followers.

Here's an idea: just sell them on eBay!

Via
Techcrunch

We created this neat little Ello Mobile spot for the "Open Doek" film festival in Turnhout .
Festival starts this friday.

New Ello Mobile clients get 5 free tickets.

Finger picking by Styrofoam. Voice by Filip. Spot by Luon.

Forrester Research reports that most marketers expect the effectiveness of mobile ads to grow in the next few years.

83% of surveyed marketers see the effectiveness of mobile advertising rising over the next three years. That view is based largely on the increasing dependence on mobile devices by consumers, 20 percent of whom say they can't live without their mobile device.

Effectiveness of mobile marketing efforts shall increase as handheld technology progresses where data transfers, including video streaming, as well as the display of rich graphics, lower in cost and broaden in availability to consumers. ...

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