A new study from Nokia, "A Glimpse of the Next Episode", predicts that by 2012 a quarter of all entertainment will be created, edited and shared within peer groups rather than coming out of traditional media.

That's a huge number, with huge potential for those able to create the appropriate platforms.

The survey subscribes the trend as "Circular Entertainment": people will have a desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups- a form of collaborative social media.

It could work something like this: someone shares video footage they shot on their mobile device from a night out with friends, a friend takes that footage and adds an MP3file - the soundtrack of the evening - then passes it to another friend. That friend edits the footage by adding some photographs and passes it on to another friend and so on. The content keeps circulating between friends and becomes part of the group's entertainment.

That way entertainment will become truly engaging and collaborative. Fascinating phenomenon, that is.

(via Mobilecrunch)

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