According to an April study by Habeas and Ipsos, nearly three-quarters of adult email users in the US said they used email every day.

Two-thirds of respondents said they preferred email for communicating with businesses. And just as many claim they will probably feel the same way in five years.

Email is expected to remain an oft-used communication tool, despite the rise of social networks, which lets consumers pass messages to each other in other ways.

That is not to say that they are ready for random, untargeted email. Opt-in is still key.

Consumers are even willing to help marketers custom-tailor their messages. More than 88% of respondents said they would like more choices in email content and frequency, including options on advertisements and special offers.

69% reportedly worried about email scams. Daily emails from marketers were identified as among the most annoying uses of email and are perceived as capable of negatively impacting a company's reputation.

Source: eMarketer.com & Mediapost














(via twitter.com/glennvh)

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