Last week I created a logo for Essencia, a new Belgian brand of handbags with Argentinian roots.

The icon consists of the two S’s of Essencia, the real one and its mirror image. Both S’s click just as it clicks between you and your bag. Because a real bag creates a real bond with its owner. The S and its mirror image also form a heart. Essencia bags are not mass-produced articles, but unique pieces with a soul.

The blue of the logo refers to Argentina. It’s a little bit darker than the Argentinian flag, to give it more power.

A contemporary font with an icon that can be used seperately.

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