When it comes down to getting people's attention, the advertsing industry usually sticks to the credo: The bigger, the better!

The guys over at Jung von Matt did quite the opposite. They created what must be the smallest banners in the history of advertising, attached them to 200 flies and set them loose to do their jobs as miniature sky ads during the recent Frankfurt book convention.

As always, the Gerries dubbed the concept with a cheerful name: Fliegenbanner. Jawohl!
We'll just stick to flyvertising instead...

Hat tip @moerman