After less than 1 week, the Solo Open Kitchen for iPad ranks number 1 of all free lifestyle iPad apps. And number 14 of all free iPad apps. I think that's impressive.
Life In A Day is an experiment to create the world's largest user-generated feature film: a documentary, shot in a single day, by the users.
On July 24 2010 (that's today!), you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into an experimental documentary film, produced by Ridley Scott and directed by Kevin Macdonald. For more information, visit youtube.com/lifeinaday.
In line with the Open Kitchen community offering, the app gives access to 8000+ recipies, daily selections of relevant recipes, access to your personal favourites, etc.
It's part of the campaign focus on meeting specific consumer needs for functional tools, deepening the relationships with the customer.
The Solo Open Kitchen is not an app for the sake of building an app, but it's a branded utility (or as trendwatching.com beautifully names it: a brand butler). A mobile utility that makes the life of our customers a bit easier, by offering an additional service in a convenient way.
And it's a shift away from the one-hit wonders towards long-term customer experience management.
We’re always eager to pick up a brief at the Peppermint HQ, LUON’s PR partner. That’s because we know there are tasty treats involved. This time we developed a press kit concept for Oven Roasted, a brand new range of Duyvis snack nuts. These peanuts are fresh from the oven, so what better way to emphasize that than producing an oven shaped mailpiece with a crunchy sample inside? Pretty obvious, innit? We tucked the press material inside and sent them out to 150 journalists all over Belgium.
OK we admit: this actually happened a while ago. But those tasty samples kept disappearing mysteriously before we could even shoot the mailpiece…
From Marianne (from 01/07/2010 @ 14:00:00, in Offf, read 164 times)
Julien Vallée: liefde op het eerste gezicht. Julien Vallée is mijn absolute topfavoriet van dag drie. Vallée is een grafisch vormgever en animator gevestigd in Montreal. Zijn werk bestaat uit speels knip- en plakwerk met een digitale twist. 'Danse Dance' is een project dat Vallée maakte in functie van 'If You Could: Collaborate' in samenwerking met Nicolas Burrows. De animatie geeft perfect de sfeer en stijl van Vallée’s werk weer.
Julien Vallée verzorgde ook deze schitterende Sponsors Titles voor Offf 2010.
The Mill zorgde voor een perfecte afsluiter van het festival. Hun animatie ‘Birthday’ voor de 5de verjaardag van AT&T is een leuk voorbeeld van hoe analoge technieken doorgetrokken worden in grootschalige commerciële projecten.
Offf 2010 zit er voor mij op en het was fantastisch! Off to F5 2010?
We are looking for an e-campaign manager to reinforce our dedicated team on the global Sony Ericsson account. Read on for the full job description:
Who is LUON? LUON is a customer marketing agency with a strong focus on building engaging dialogues and profitable relationships between brands and their target audiences.
By developing campaigns and programmes based on smart ideas, relevant content and a matching experience, we help brands benefit from a fruitful relationship with their customers. We do that by making the right offer at the right moment in the customer’s lifecycle, across all relevant interactive media.
Our work is based on clear measurable objectives. Which helps us in our burning ambition to achieve extraordinary Return On Marketing Investment, together with great clients such as Unilever, Sony Ericsson, Vaillant, Tech Data, Thomas Cook, Microsoft, Fnac and Ello Mobile.
LUON is Sony Ericsson’s lead agency for global e-direct marketing. As part of the project, we create a wide range of personalised e-mail campaigns for 58 countries, in 32 languages. To service our clients optimally, we seek to expand our dedicated account team.
We are currently looking for an eE-campaign manager Sony Ericsson
Together with 2 e-campaign management colleagues, you manage and co-ordinate various global e-marketing campaigns for Sony Ericsson. ...
But I love the arts. Both my parents being (now retired) art and history teachers, my youth was filled with artistic discoveries. From ancient temples in Greece to the Venice Biennale. From classical music to modern dance.
I love digital too. I wrote my first applications back in 1986. At the age of 12. On a tape-drive operated Schneider. And so I went to the university to study computer science. And passed. And dropped everything to study music. And found myself a job as a developer.
So I’m not a designer.
But still it just made perfect sense to take a couple of days off (no pun intended) to join the annual celebration of digital art and design at the OFFF festival. Which this year found a home in Paris. Like that in itself isn’t already a well enough reason to pack your bags
And it turned out more than just great: 3 fantastic days fully packed with sessions on different flavors of (digital) design with lots of showcases and even more inspiring people. With my head still buzzing from what I’d seen, I took the train back home. And as I let everything settle, I was left with 3 observations: ...
From Marianne (from 26/06/2010 @ 11:09:42, in Offf, read 186 times)
Dag twee: Knife Party presenteert de offline première van ‘Coalition Of The Willing’. Coalition Of The Willing is geregisseerd door Knife Party en geschreven door Tim Rayner. Het project bestaat uit een animatiefilm en een online sensibiliseringscampagne over de digitale strijd tegen ‘global warming’ na de klimaatconferentie in Kopenhagen. De animatiefilm is een samenwerkingsproject tussen vormgevers en kunstenaars wereldwijd.
From Marianne (from 25/06/2010 @ 14:33:21, in Offf, read 202 times)
Gisteren is de tiende editie van Offf van start gegaan. Een driedaagse onderdompeling in de wereld van pixels en dots. Het festival presenteert het neusje van de zalm op vlak van designers vanuit de multimedia-, print-, muziek- en filmsector wereldwijd. Maar bovenal is Offf een heerlijke ode aan de grafische vormgeving.
Na een trage start in de voormiddag was de eerste dag veelbelovend.
De ontdekkingen van dag 1: Craig Ward, een britse print designer met een passie voor typografie en oog voor de detail. De projecten voor Creative Review zijn slechts enkele van zijn grafische hoogtepunten. Ward combineert het beste van klassieke en nieuwe media. Letters ontstaan zowel in door middel van scripts in processing als op een volledig analoge wijze. Zijn werkwijze maakt Craig Ward dan ook tot mijn persoonlijke inspiratie van de dag.
Dixon & Baxi is een onafhankelijk creatief bureau bestaande uit Simon Dixon en Aporva Baxi . Een groot deel van hun cliënteel bestaat uit uit de televisiesector. Hun redesign voor 13TH street Universal en het MTV2 channel rebrand waren een verfrissende verrassing. Wooster Collective presenteerde een reeks bekende en onbekende Street art vormen. Mosstika en Airbear waren enkele voor mij nog onbekende straatpareltjes.
De ontdekkingen van de volgende twee dagen kan je binnenkort op de LUON-blog terugvinden. Voor beelden en interviews kan je op de Offf-blog zelf terecht.
Bosch VitaFresh refrigeration technology keeps vegetables, fish and meat fresh for extremely long periods. So extremely long, that even stone-age meat is still preserved.
Bosch put large packs of juicy dinosaur legs & fresh mammoth steaks in the racks of German supermarkets. A QR-Code on the packaging connected curious visitors with a web special. Leaflets and announcements in the supermarkets helped to support the claim.
The campaign reached 75,000 people over six days in 24 supermarkets.
Sit back and relax. Have drink if you like. But whatever you do, don’t forget to put on sunscreen! You might get burnt by all these hot Fnac summer deals. We gathered them in this sultry e-zine. Are you ready to dive in?
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