LUONbloghttp://blog.luon.com/dblog/ LUONblogit <![CDATA[Solo Open Kitchen for iPad ranks number 1!]]>
Also read Branded utility: the Solo Open Kitchen iPad app






]]> http://blog.luon.com/dblog/articolo.asp?articolo=903 2010-07-27T11:39:41+01:00 Serge Van de Zande <![CDATA[Today is July 24: Help document a single day on earth]]> Life In A Day is an experiment to create the world's largest user-generated feature film: a documentary, shot in a single day, by the users.

On July 24 2010 (that's today!), you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into an experimental documentary film, produced by Ridley Scott and directed by Kevin Macdonald. For more information, visit youtube.com/lifeinaday.

]]> http://blog.luon.com/dblog/articolo.asp?articolo=902 2010-07-24T00:01:01+01:00 Serge Van de Zande <![CDATA[Branded utility: the Solo Open Kitchen iPad app]]> Unilever's Solo Open Kitchen app for the iPad.

In line with the Open Kitchen community offering, the app gives access to 8000+ recipies, daily selections of relevant recipes, access to your personal favourites, etc.

It's part of the campaign focus on meeting specific consumer needs for functional tools, deepening the relationships with the customer.

The Solo Open Kitchen is not an app for the sake of building an app, but it's a branded utility (or as trendwatching.com beautifully names it: a brand butler). A mobile utility that makes the life of our customers a bit easier, by offering an additional service in a convenient way.

And it's a shift away from the one-hit wonders towards long-term customer experience management.





The Open Kitchen iPad app was created in co-operation with iCapps.


]]> http://blog.luon.com/dblog/articolo.asp?articolo=901 2010-07-23T09:25:35+01:00 Serge Van de Zande <![CDATA[Hammerhead]]> Alex Salinas.




]]> http://blog.luon.com/dblog/articolo.asp?articolo=900 2010-07-14T13:26:22+01:00 Onno Hesselink <![CDATA[A mailpiece fresh from the oven]]> We’re always eager to pick up a brief at the Peppermint HQ, LUON’s PR partner. That’s because we know there are tasty treats involved. This time we developed a press kit concept for Oven Roasted, a brand new range of Duyvis snack nuts. These peanuts are fresh from the oven, so what better way to emphasize that than producing an oven shaped mailpiece with a crunchy sample inside? Pretty obvious, innit? We tucked the press material inside and sent them out to 150 journalists all over Belgium.

OK we admit: this actually happened a while ago. But those tasty samples kept disappearing mysteriously before we could even shoot the mailpiece…

 



]]> http://blog.luon.com/dblog/articolo.asp?articolo=899 2010-07-05T12:12:00+01:00 Arnaud <![CDATA[Off to Offf part 4]]> Julien Vallée: liefde op het eerste gezicht.
Julien Vallée is mijn absolute topfavoriet van dag drie. Vallée is een grafisch vormgever en animator gevestigd in Montreal. Zijn werk bestaat uit speels knip- en plakwerk met een digitale twist. 'Danse Dance' is een project dat Vallée maakte in functie van 'If You Could: Collaborate' in samenwerking met Nicolas Burrows. De animatie geeft perfect de sfeer en stijl van Vallée’s werk weer.

Julien Vallée verzorgde ook deze schitterende Sponsors Titles voor Offf 2010.

OFFF Paris 2010 Sponsors Titles from OFFF on Vimeo.


The Mill zorgde voor een perfecte afsluiter van het festival. Hun animatie ‘Birthday’ voor de 5de verjaardag van AT&T is een leuk voorbeeld van hoe analoge technieken doorgetrokken worden in grootschalige commerciële projecten.

Offf 2010 zit er voor mij op en het was fantastisch! Off to F5 2010?
]]> http://blog.luon.com/dblog/articolo.asp?articolo=895 2010-07-01T14:00:00+01:00 Marianne <![CDATA[Job opening for an e-campaign manager Sony Ericsson]]> the global Sony Ericsson account. Read on for the full job description:

Who is LUON?
LUON is a customer marketing agency with a strong focus on building engaging dialogues and profitable relationships between brands and their target audiences.

By developing campaigns and programmes based on smart ideas, relevant content and a matching experience, we help brands benefit from a fruitful relationship with their customers. We do that by making the right offer at the right moment in the customer’s lifecycle, across all relevant interactive media. 


Our work is based on clear measurable objectives. Which helps us in our burning ambition to achieve extraordinary Return On Marketing Investment, together with great clients such as Unilever, Sony Ericsson, Vaillant, Tech Data, Thomas Cook, Microsoft, Fnac and Ello Mobile. 


LUON is Sony Ericsson’s lead agency for global e-direct marketing. As part of the project, we create a wide range of personalised e-mail campaigns for 58 countries, in 32 languages. To service our clients optimally, we seek to expand our dedicated account team.

We are currently looking for an eE-campaign manager Sony Ericsson

Together with 2 e-campaign management colleagues, you manage and co-ordinate various global e-marketing campaigns for Sony Ericsson.


What’s the job about?
• You manage e-marketing campaigns and programmes, using a centralised e-marketing platform.
• You work with Sony Ericsson marketers from all over the world, motivate them to provide their input within the planned deadlines and help them to match local market needs with global marketing objectives.
• You collaborate with our creative, design and technical teams and make sure each campaign meets the required quality standards.
• You guard the overall marketing and technical quality, the timing and budget of your projects.
• You are dedicated to deliver successful e-dm projects, following the customer lifecycle and reaching marketing and business objectives.
• You analyse the results of each campaign and provide reports and insights to the customer on a regular basis. 


Could this be about you?
• You have a first proven experience in e-marketing. And you feel you are ready for a next step.
• A passion for all things marketing, communication, web, mobile and new technologies is a must.
• You are a true team player, assertive yet diplomatic. You can convey this attitude both in face to face communication as well as over the phone.
• You love to manage various projects simultaneously.
• An excellent knowledge of English (both spoken and written) is indispensable.
• You are an excellent organiser with a keen eye for detail and structure. 


What’s in it for you? 


You join a great team with highly talented colleagues in a non-hierarchical work environment. And of course we offer you a competitive salary with numerous benefits, plus lots of opportunities to improve your career and enjoy work like you’ve never done before.

To apply for this opportunity, please send your CV and a covering letter in English to: Mrs. Yo Verstraeten, LUON bvba, Brusselsesteenweg 560, BE-3090 Overijse working@luon.com

]]> http://blog.luon.com/dblog/articolo.asp?articolo=898 2010-07-01T08:43:56+01:00 Serge Van de Zande <![CDATA[Soccer Banner with Augmented Reality (AT&T)]]> Players can "head in" corner kicks by using their webcam.

Try the demo to find out if you're a goal getter

Or check out the video to see how it works





]]> http://blog.luon.com/dblog/articolo.asp?articolo=897 2010-06-30T10:02:44+01:00 Veerle Devos <![CDATA[Off to Offf part 3]]>

MTV / International Rebrand Overview from Universal Everything on Vimeo.


Dag twee: the sequel
De ontdekkingen van dag 2: Summit on the summit door Goodbay Silverstein and Partners en het MTV redesign van Universal Everything.

Goodbay Silverstein and Partners
Summit on the summit is een grootschalige non-profit campagne gelanceerd in de Verenigde Staten. Om de problematiek voor drinkbaar water aan te vechten werd een team van bekende mensen (o.a. Jessica Biel, Isabel Lucas, Lupe Fiasco en Jimmy Chin,...) gevraagd de Kilimanjaro te beklimmen.

De volledige tocht werd gedocumenteerd en rechtstreeks doorgekoppeld aan de website. Het zijn de technologie en het concept achter de website die het project zo bijzonder maken. De site zelf was net als de tocht 19.340 ft lang. Tijdens de tocht werden er door het team foto’s, video’s en tweets gepost op de website waardoor je de tocht live kon opvolgen. De berichten werden telkens op de hoogte geplaatst waar het team zich op dat moment bevond.

De volledige campagne werd gesponsord en voorzien van de nodige materialen door HP.

Matt Pyke
Het tweede hoogtepunt van dag was de presentatie door Matt Pyke voor Universal Everything. Matt Pyke is een creatieve duizendpoot die eerder reeds zijn sterren verdiende als senior designer bij The Designers Republic. Nu werkt hij samen met andere designers, programmeurs, muzikanten en kunstenaars onder de naam ‘Universal Everything’. Het team dat verantwoordelijk is voor onder andere de nieuwe MTV huisstijl.





]]> http://blog.luon.com/dblog/articolo.asp?articolo=893 2010-06-29T16:08:45+01:00 Marianne <![CDATA[OFFF 2010: observations from a non-designer]]>
But I love the arts. Both my parents being (now retired) art and history teachers, my youth was filled with artistic discoveries. From ancient temples in Greece to the Venice Biennale. From classical music to modern dance.

I love digital too. I wrote my first applications back in 1986. At the age of 12. On a tape-drive operated Schneider. And so I went to the university to study computer science. And passed. And dropped everything to study music. And found myself a job as a developer.

So I’m not a designer.

But still it just made perfect sense to take a couple of days off (no pun intended) to join the annual celebration of digital art and design at the OFFF festival. Which this year found a home in Paris. Like that in itself isn’t already a well enough reason to pack your bags : - )

And it turned out more than just great: 3 fantastic days fully packed with sessions on different flavors of (digital) design with lots of showcases and even more inspiring people. With my head still buzzing from what I’d seen, I took the train back home. And as I let everything settle, I was left with 3 observations:

1. The truly great ‘digital designs’ mostly aren’t all-digital
Did you ever see some artworks that made you really question how on earth they did it? Even when you know a thing or two about Photoshop? Maybe it was an advertisement image, or a magazine cover? Well, it turns out that a lot of these aren’t all-digital at all.

Take for instance Craig Ward, a London based designer and illustrator who likes playing with words. I truly love his work. At OFFF he gave a little behind-the-scene look at how he works. For example: the piece he did for Creative Review (see picture). No, this isn’t Photoshop-ed. This is a picture of an actual staircase, and the logo was really created in the room taking into account perspective, and the legs are from his companion's wife who was lying down behind the stairs. And his “Ink and water don’t mix” typography work? A cool Photoshop filter you say? Think again: it’s... ink and real water.

Another example of this was in the impressive Knife Party movie ‘The Coalition of The Willing’ (see also Marianne’s blog entry on this). Just skip to the part around the 6 minutes mark. Cool effect huh? Once again: no filter, but actual paintings on 4 glass plates layered on top of each other and photographed.

Lesson learned: if you want to be truly creative, maybe just try to leave the common tools aside for a moment...

2. A lot of even the great designers struggle with ‘the scale of non-judgment’.
Some years ago, I’ve had the pleasure of spending quite some time with the late Dutch singer-songwriter Bram Vermeulen. One day, he asked me what it was exactly that I wanted from the music I wrote. And he drew me a simple line. At the left he wrote “just for me”, at the right he wrote “it’s all for the audience”. It looked something like this:



(Did I tell you I’m not a designer : - )?)

He called it “The scale of non-judgment” (in Dutch: “de schaal van geen oordeel”). The idea behind it is that you try to figure out whether you want to create things just for yourself (in which case there are no boundaries), whether you do it only to gain popularity (in which case you must comply to the rules of the masses), or whether you’re somewhere in between and where that then might be... As the naming implies: it’s not a question of judgment. There is no right or wrong position on the scale.

For a lot of artists, the “scale of non-judgment” is a constant dilemma. Where the far left gives them total freedom, the far right will get them the money : - ). It’s their Dr. Jekyll and Mr. Hide.

At OFFF too, a lot of artists seemed to struggle with the scale. The above mentioned Knife Party movie for instance was a self-financed (left on the scale) project.

Another example was Grady & Metcalf’s Lemon magazine: a magazine on pop culture by two art directors who by daytime work at acclaimed agencies, and by night create their own (fabulous) magazines because that’s what they really want to do. And that is also what they are asked to show at OFFF. Not their agency work... : - )

Kjell Ekhorn and Jon Forss from Non-format basically covered a variant of the scale of non-judgment in their inspiring session: They talked about evolution of style which they portrayed as a circle where you go from creating something you believe is hot to getting established and have mass acceptance, to being a cliché and feeling embarrassment, to being forgotten and nostalgic until other people reinvent what you did, to being avant-garde and hot again. The point: never go full circle! Always evolve and do new, hot things. A real strong presentation (although I doubt creating something hot would so easily lead to mass acceptance : - )).



3. Inspiration is everywhere: It’s not because you’re not a designer, you can’t be inspired by design to do your own thing.
Back to the Non-format circle: They were talking about style, but in the end this can be applied to other areas as well. Same goes for the way Craig Ward handles typography: His building block might be a letter. He breaks it up, tears it apart and reassembles it. But why couldn’t you do the same when your building block is a music note or a dance movement or a marketing concept for that matter...?

All designers on stage at one point or another took some inspiration from the world around them. And I in turn was inspired by theirs.

I’m not a designer.
And I hope to meet a lot more non-designers next year at OFFF 2011.
See you there!





]]> http://blog.luon.com/dblog/articolo.asp?articolo=896 2010-06-29T10:58:54+01:00 Geert De Laet <![CDATA[Mijn Parijse kamergenoot]]>

]]> http://blog.luon.com/dblog/articolo.asp?articolo=894 2010-06-27T23:39:36+01:00 Marianne <![CDATA[Off to Offf part 2]]> Knife Party presenteert de offline première van ‘Coalition Of The Willing’. Coalition Of The Willing is geregisseerd door Knife Party en geschreven door Tim Rayner. Het project bestaat uit een animatiefilm en een online sensibiliseringscampagne over de digitale strijd tegen ‘global warming’ na de klimaatconferentie in Kopenhagen. De animatiefilm is een samenwerkingsproject tussen vormgevers en kunstenaars wereldwijd.

Coalition Of The Willing from coalitionfilm on Vimeo.


]]> http://blog.luon.com/dblog/articolo.asp?articolo=892 2010-06-26T11:09:42+01:00 Marianne <![CDATA[Off to Offf part 1]]>

Gisteren is de tiende editie van Offf van start gegaan. Een driedaagse onderdompeling in de wereld van pixels en dots. Het festival presenteert het neusje van de zalm op vlak van designers vanuit de multimedia-, print-, muziek- en filmsector wereldwijd. Maar bovenal is Offf een heerlijke ode aan de grafische vormgeving.

Na een trage start in de voormiddag was de eerste dag veelbelovend.

De ontdekkingen van dag 1:
Craig Ward, een britse print designer met een passie voor typografie en oog voor de detail. De projecten voor Creative Review zijn slechts enkele van zijn grafische hoogtepunten. Ward combineert het beste van klassieke en nieuwe media. Letters ontstaan zowel in door middel van scripts in processing als op een volledig analoge wijze. Zijn werkwijze maakt Craig Ward dan ook tot mijn persoonlijke inspiratie van de dag.

Dixon & Baxi is een onafhankelijk creatief bureau bestaande uit Simon Dixon en Aporva Baxi . Een groot deel van hun cliënteel bestaat uit uit de televisiesector. Hun redesign voor 13TH street Universal en het MTV2 channel rebrand waren een verfrissende verrassing.

Wooster Collective presenteerde een reeks bekende en onbekende Street art vormen. Mosstika en Airbear waren enkele voor mij nog onbekende straatpareltjes.

Mijn ‘must-see’ voor de volgende dagen:
Multitouch Barcelona
Julien Vallée
Dvein
Knife Party
Thomas Hicks
Projector inc
Non-format

De ontdekkingen van de volgende twee dagen kan je binnenkort op de LUON-blog terugvinden. Voor beelden en interviews kan je op de Offf-blog zelf terecht.

Pixeled kisses from Paris.





]]> http://blog.luon.com/dblog/articolo.asp?articolo=891 2010-06-25T14:33:21+01:00 Marianne <![CDATA[Fresh Mammoth Steaks & Juicy Dinoaur Legs by Bosch ]]>
Bosch VitaFresh refrigeration technology keeps vegetables, fish and meat fresh for extremely long periods. So extremely long, that even stone-age meat is still preserved.

Bosch put large packs of juicy dinosaur legs & fresh mammoth steaks in the racks of German supermarkets. A QR-Code on the packaging connected curious visitors with a web special. Leaflets and announcements in the supermarkets helped to support the claim.

The campaign reached 75,000 people over six days in 24 supermarkets.

The award winning case is explained in this video



]]> http://blog.luon.com/dblog/articolo.asp?articolo=890 2010-06-25T10:47:14+01:00 Veerle Devos <![CDATA[Let’s have Fnac on the beach]]>

Sit back and relax. Have drink if you like. But whatever you do, don’t forget to put on sunscreen! You might get burnt by all these hot Fnac summer deals. We gathered them in this sultry e-zine. Are you ready to dive in?

Nederlandse versie

Version française




]]> http://blog.luon.com/dblog/articolo.asp?articolo=888 2010-06-23T17:41:16+01:00 Onno Hesselink