LUONbloghttp://blog.luon.com/dblog/ LUONblogit <![CDATA[Lipton and LUON: tea for two]]>

Taste Lipton’s brand new pyramid teabags and immerse yourself in an unequalled tea experience. That’s what the brand new Lipton activation campaign in the Netherlands is all about. We helped them launch and support the campaign. As this happens to be just our, erm… cuppa tea.

The principle of Lipton’s campaign is simple: every Dutch tea drinker can trade in any pack of non-Lipton tea for two packs of Lipton Pyramids. Lipton promo teams go from door to door to make the swap. Even the people who don’t get a visit can go to their nearest shopping center to trade in their “old” packs.

Phase 1 of the campaign is online now. But this is just the launch; we have lots more in the bag.So stay tuned.

]]> http://blog.luon.com/dblog/articolo.asp?articolo=832 2010-02-08T21:40:38+01:00 Onno Hesselink <![CDATA[Jef is born]]>

Hoo-rah!
]]> http://blog.luon.com/dblog/articolo.asp?articolo=831 2010-02-08T11:23:26+01:00 Onno Hesselink <![CDATA[Increasing customer brand experience on Facebook]]>
Recently, brands like Gap haven been creating nicely designed Facebook pages and applications again, reflecting the brand and creating a much better link with the rest of their online presence.



Now, our colleagues from Resource Interactive, take it one step further. They present an almost full website experience within Facebook. Gone are the traditional tabs and FB clutter. Great work, showing the possibilties for companies  to extend there presence on the social network without compromising or limiting their visual brand. And in the meantime creating a great customer experience within an active community. Check it out.


(via advergirl)

]]> http://blog.luon.com/dblog/articolo.asp?articolo=827 2010-02-06T16:28:07+01:00 Serge Van de Zande <![CDATA[Never mind the gap… YouBridge it! [updated]]]>

Update: www.youbridge.org is live and ready to accept all donations! You could register for the YouBridge newsletter for starters. YouBridge offers €1 as a contribution for every opt-in.

The world is getting smaller by the minute. You can easily order sneakers in the States and brag about them to Asian friends through internet. Still, there’s a considerable gap between virtualized and non-virtualized people. And among the latter, those who would benefit from this exchange of information are innumerable. For starters, there are countless underprivileged students on the other side of the world. Enter YouBridge.

YouBridge allows you to immediately bridge the gap by donating a laptop. And it doesn’t stop there. The thing that makes YouBridge really worthwhile is that it enables you to interact with the students you are helping out. In other words: you’re not only building the bridge, you’re virtually walking over it as well! There are several ways for you to support the project. You can send a gift, give a monthly donation or just donate a complete laptop at once. Do you prefer a more gentle start? Then be sure to opt-In for the newsletter. YouBridge offers €1 as a contribution for every subscription. So log on to www.youbridge.org and enter your email.

So what’s LUON got to do with all this? We take care of designing & developing the online platform and are responsible for all YouBridge communication. We help the founders in creating a lively community around YouBridge.org. To tell you the truth, we’re really proud of that. And we’re looking forward continuing this very nice partnership.

Do you want to know how the YouBrigde story evolves? Become a YouBridge fan on Facebook


]]> http://blog.luon.com/dblog/articolo.asp?articolo=814 2010-02-02T13:54:40+01:00 Arnaud <![CDATA[A New Year’s card built by the LUON engineers]]>

Design a postcard that reflects the idea of an architect and incite curiosity about a project. That was the challenge for this year’s New Year’s card for our client Eurostation & Euro Immo Star.

Now what‘s the idea? Well, this year there’s something in the pipeline for the station environment of Brussels South. The renowned architect Jean Nouvel conceptualized a design that will give the railway station the international allure it deserves.

The New Year’s card we developed visualizes the architect’s view on the environment. Building this kind of pop-up card with just paper was a hell of a challenge. Imagine how tricky it would be be for engineers to do the same with concrete.

But, we made it. And what’s nice to know: the card popped out of the envelope and gave the receiver a preview of a building that could pop out of the Brussels skyline within a couple of years. 







]]> http://blog.luon.com/dblog/articolo.asp?articolo=826 2010-01-20T16:58:37+01:00 Arnaud <![CDATA[Lonely LUON chair in need of a pair of warm buttocks]]>

I feel so empty without you. Useless. Obsolete. I desperately need the warmth of an experienced CSS/HTML Web Developer again. The two of us, we’ll make magic. So if you’re a HTML wizard or sorceress, a creative CSS virtuoso and a passionate Photoshop lover, don’t keep me waiting any longer. Baby, get your butt over here and we’ll put the blast back into Fireworks.

Are you our CSS/HTML Web Developer in shining armour?
> Check the full job opening here

]]> http://blog.luon.com/dblog/articolo.asp?articolo=825 2010-01-18T19:32:15+01:00 Onno Hesselink <![CDATA[Levi's popup closet]]> MortierBrigade developed this nice PR action for Levi's:  to promote their collection to fashion editors they sent out a very original lookbook.

The idea is a pop-up closet that builds up and contains some collection's items. Smart and surprising.
 


Via AdsOftheWorld

]]> http://blog.luon.com/dblog/articolo.asp?articolo=824 2010-01-14T22:30:26+01:00 Serge Van de Zande <![CDATA[Luc Robijns verlaat na 17 jaar het marketingbureau LUON]]>

In januari 2010 verlaat Luc Robijns (1962) het customer marketingbureau LUON dat hij samen met Onno Hesselink in april 1993 oprichtte. Dat jaar zag Robijns op de grens van de vakgebieden sales en marketing een gat in de markt van de bureaus. In zijn vroegere carrière als sales manager had hij ondervonden dat verkopers en marketers niet altijd dezelfde taal spreken. Vooral als het om de meetbaarheid van resultaten gaat. LUON zou als bureau campagnes afleveren met meetbare resultaten die door bedrijven makkelijker kunnen geconverteerd worden naar verkopen.

En dat is waar het bureau anno 2010 nog steeds op focust: return on marketing investment leveren. Van oorsprong een direct marketingbureau evolueerde LUON mede onder impuls van Robijns naar een customer marketingbureau met 60 interactive marketingspecialisten.

Tot 2001 leidde Luc Robijns het bureau. Nadat Serge Van de Zande partner werd nam deze de dagelijkse leiding over. Vanaf dan was Robijns verantwoordelijk voor business development en strategisch adviseren van klanten. In 2006 en 2007 realiseerde hij een turn around bij de telemarketing afdeling om vanaf oktober 2007 het email technologieplatform EmailGarage tot marktleider in België te maken. Eind 2009 gebruikten meer dan 400 klanten in de Benelux het platform.

Als ondernemer was Luc Robijns een gevraagd spreker op marketingevenementen. Hij doceerde eveneens internet marketing aan de Katholieke Hogeschool Leuven en was gastlector aan de UAMS.

Luc Robijns kijkt terug op deze periode: “Het waren erg boeiende jaren. Midden de jaren negentig werd ons verhaal rond meetbaarheid en tastbare resultaten niet door iedereen opgepikt. Maar nu zien we dat quasi alle sales en marketing professionals er met bezig zijn. Als ondernemer waren de jaren negentig immens uitdagend met de opkomst van internet als extra communicatiekanaal. Iedereen wilde een site. Begin 1998 werd daar email aan toegevoegd. Alles werd vanaf dan gedreven door de voordurende ontwikkelingen op het internet, in ICT en CRM. We hebben al deze evoluties steeds van nabij gevolgd en naar mijn mening gepast gereageerd en geïnvesteerd.

Zo groeide LUON verder, stevig verankerd op peilers van creativeit, strategie en technologie. Twee jaar terug heb ik beslist om eind 2009 het bureau te verlaten. Mijn partners Onno Hesselink en Serge Van de Zande zetten dit werk verder. Ook zij zijn gebeten van resultaatgedreven marketing. De business unit EmailGarage wordt sinds oktober 2009 geleid door Kenny Van Beeck en Mikel Hermo. De continuiteit is dus verzekerd.

Rest me nog de eer om alle huidige en vroegere LUON en EmailGarage collega’s te bedanken voor de fijne en boeiende momenten samen. Ik kan met een tevreden gevoel deze periode afsluiten.”

Over LUON
LUON is een customer marketing agency met focus op Return on Marketing Investment.
LUON werkt voor merken zoals FNAC, Sony Ericsson, Tech Data, Vaillant, Microsoft, Eurostation, Unilever en Nutricia.

www.luon.com
blog.luon.com
twitter.com/luon
www.emailgarage.com 



]]> http://blog.luon.com/dblog/articolo.asp?articolo=823 2010-01-12T18:12:07+01:00 Onno Hesselink <![CDATA[The LUON crew wishes you a spectacular 2010!]]>

Phew, can you believe it: we’re almost two weeks into 2010. You’ve probably torn the first batch of pages from that brand new block calendar on your wall. Still, we would like to wish you the best of health and a successful performance in the coming year. May all your buzzing plans and burning ambitions come true.

We at LUON will continue putting our best foot forward on the worldwide stage of customer marketing. Missed out on our end of year campaign? Check it out here or on YouTube.





]]> http://blog.luon.com/dblog/articolo.asp?articolo=822 2010-01-11T13:27:45+01:00 Arnaud <![CDATA[Shortest way to the foosball table]]>
For those affected, there's an appropriate picto showing directions





Via Anton Repponen.com


]]> http://blog.luon.com/dblog/articolo.asp?articolo=821 2010-01-10T13:11:33+01:00 Serge Van de Zande <![CDATA[EDUCAM shifts into higher gear with new site]]>

EDUCAM, the knowledge and training centre for the automotive and related sectors, has thoroughly transformed its website. The result? www.educam.be, an Ektron-based website developed, designed and delivered by the LUON crew.

As a visitor you find yourself in the driver's seat, fully in control, achieving your goal fast. The big improvements - in comparison with the former site - are a clearer overview, enhanced user friendliness and top speed functionality for information searchers. At a single glance, you'll find your way around the wide array of training formats, services and certifications offered by EDUCAM. What makes the site so easy to use is a simple search tool and a one-page overview per sector. The professional mechanic and/or HR manager needs just one click to see what's relevant for his company and his sector. And what’s more: everything is coated with a layer of slick graphics, supporting the new Educam visual identity.

Want a taste? Head over to www.educam.be and let the race begin!



]]> http://blog.luon.com/dblog/articolo.asp?articolo=819 2010-01-05T14:51:50+01:00 Koen De Vos <![CDATA[I See, So I See So]]>


]]> http://blog.luon.com/dblog/articolo.asp?articolo=820 2009-12-25T08:28:48+01:00 Onno Hesselink <![CDATA[Something’s brewing at the Marketing Renaissance congress]]> Heading for the Marketing Renaissance congress in Ghent tomorrow and Saturday? Don’t forget to bring along your protection goggles in case you bump into our stand. Bénédicte and Kenny will be more than happy to reveal you everything there is to know about our Customer Chemistry.



]]> http://blog.luon.com/dblog/articolo.asp?articolo=818 2009-12-03T15:37:36+01:00 Arnaud <![CDATA[A Christmas catalogue straight from Rovaniemi. Or was it Kingston, Jamaica?]]> Christmas is all about traditions, right? Family reunions, pimped up pine trees and Wham’s “Last Christmas” anywhere you turn that blasted radio dial. Love ‘em or hate ‘em, we at LUON like to preserve the best of those traditions. Like designing the Fnac Christmas Catalogue, for instance. Yet, this year it turned out far from traditional.

Whether you’re looking for the latest dvd releases, the newest laptops or heart melting gift boxes – there’s something for everyone in this stylish catalogue. Four untraditional Santas present their personal top selection from all the good stuff that Fnac has in store for you. Feel that Christmas shopping spirit creeping in?

Click here to slide straight into the online version of the Fnac Christmas catalogue.






]]> http://blog.luon.com/dblog/articolo.asp?articolo=817 2009-12-03T13:21:05+01:00 Arnaud <![CDATA[Wrap up Ello Mobile's Toyota IQ]]> Ello Mobile. The IQ is offered to Ello by Toyota & Excelease.  Beautiful thing, isn't it?

The design gives a preview of the new Ello visual identity (I spare you the post-rationalisation about openess and friendliness). The new Ello site, using the same look & feel, is under development and will go live beginning of next year.






It's all about  the details...:





]]> http://blog.luon.com/dblog/articolo.asp?articolo=815 2009-11-28T11:15:29+01:00 Serge Van de Zande