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MessageLabs published their I ntelligence Report for June and the second quarter of 2006 For the second quarter 2006 , the global spam rate was 60.4 percent, roughly flat compared to the previous quarter, but 7.8 percent below the same period in 2005. (Q2 2006 rate for Belgium: 43.4 percent, a 9.5 percent decrease)  MessageLabs research indicates spammers are increasingly turning to new mediums such as mobile text messaging, Web-based instant messaging, weblogs and social networking communities such as MySpace.com, to bypass email-based anti-spam measures and more effectively target recipients based on their age, location and other characteristics. Viruses In June, the global ratio of viruses in email traffic from new and previously unknown bad sources destined for valid recipients, was 1 in 101 (1 percent), a decrease of 0.5 percent from the previous month. For the quarter, the virus rate was 1 in 68 (1.5 percent), a decrease of 0.7 percent from the quarter prior, and a drop of 1.4 percent compared to the same period in 2005. Despite the downward trend, MessageLabs found a six-fold increase in highly targeted trojan attacks specifically designed to appropriate intellectual property from businesses and organizations. Such attacks, though rare, have risen to approximately one per day compared to one or two per week during the same period in 2005. Phishing June showed a decrease of 0.12 percent in the proportion of phishing attacks compared with the previous month, with one in 531 emails (0.19 percent) containing a phishing attack. For the quarter, one in 377.4 emails (0.26 percent) contained a phishing attack, down 0.02 percent from 1 in 356 (0.28 percent) in the quarter prior. In spite of recent declines, however, phishing attacks continue to become more focused as increasing numbers of criminal groups shift their attention from creating malware to phishing. This is evidenced by the quarter-on-quarter increase of 6.5 percent in the proportion of phishing attacks judged as a proportion of all email-borne threats. Phishing emails accounted for 18.6 percent of all malicious emails intercepted by MessageLabs in the second quarter. MessageLabs continues to observe a decline in the “scatter-gun” approach where emails are sent in large numbers in favor of more subtle, selectively targeted attacks. The full report and more graphs are available on MessageLabs Intelligence Reports
We Feel Fine is an exploration of human emotion on a global scale.
It is a visualization of how the internet community feels. The program scours across blogs for phrases containing "I feel" and parses them into a field for analysis from many different angles. Amazing! And it looks great too.
Since August 2005, We Feel Fine has been harvesting human feelings from a large number of weblogs. Every few minutes, the system searches the world's newly posted blog entries for occurrences of the phrases "I feel" and "I am feeling". When it finds such a phrase, it records the full sentence, up to the period, and identifies the "feeling" expressed in that sentence (e.g. sad, happy, depressed, etc.). Because blogs are structured in largely standard ways, the age, gender, and geographical location of the author can often be extracted and saved along with the sentence, as can the local weather conditions at the time the sentence was written. All of this information is saved.
The result is a database of several million human feelings, increasing by 15,000 - 20,000 new feelings per day. Using a series of playful interfaces, the feelings can be searched and sorted across a number of demographic slices, offering responses to specific questions like: do Europeans feel sad more often than Americans? Do women feel fat more often than men? Does rainy weather affect how we feel? What are the most representative feelings of female New Yorkers in their 20s? What do people feel right now in Baghdad? What were people feeling on Valentine's Day? Which are the happiest cities in the world? The saddest? And so on. At its core, We Feel Fine is an artwork authored by everyone. It will grow and change as we grow and change, reflecting what's on our blogs, what's in our hearts, what's in our minds.
www.wefeelfine.org/
Studenten en onderzoekers van de afdeling communicatiewetenschap aan de Universiteit Twente hebben een onderzoek uitgevoerd naar het verschil in geheugeneffecten tussen Nederlandstalige en Engelstalige slogans. Doel van het onderzoek was te achterhalen of er verschillen optreden in het herinneren van Nederlandstalige of Engelstalige productnamen met slogan. Om die eventuele verschillen te onderzoeken zijn respondenten (n=97) blootgesteld aan een set van 20 slogans en merknamen, waarna met een vragenlijst is gemeten welke slogans en welke merken zij uit eigen beweging konden opnoemen (free recall). De uitkomsten zijn duidelijk: in vergelijking met Nederlandstalige slogans worden Engelstalige slogans significant beter gereproduceerd. De uitkomsten van het onderzoek staan uitgebreid in het juli/augustus-nummer van het Tijdschrift voor Marketing, dat deze week verschijnt.
Bron: Marketing Online
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